Are you addicted to Facebook? Come on, be honest! I think I might be… And I am pretty sure there are thousands, no, millions of other people out there who check their Facebook at least five times a day. Considering that Facebook has more than 1,11 billion active users where the regular member spends close to seven hours a month on the platform and that 67% of all internet users are actually on it, the reality today is quite simple: if your brand is not present on Facebook, then it might as well not exist at all. In the 21st century your company cannot afford not to be on Facebook – it’s just how our always-on, everywhere-available society now ticks.
Lately, I’ve seen plenty of articles talking about how people are getting fed up with Facebook and stop using it. One even said that “Facebook is dead among young people.” Imagine that! I can only say, Facebook is certainly not dead among us, the young people, and is not going to be anytime soon because we have grown up with Facebook, it’s our most beloved communications channel and we are not going to ditch it anytime soon. So, brands, if you are not yet on Facebook, please seriously consider creating a presence there, because we, the young people, are your future customers, employees and leaders – we expect you to be available on social media, otherwise you don’t really exist for us because we can’t find you. (Harsh, I know, but this is becoming the prevailing reality.)
If that’s not convincing you, Continue Reading »