Facebook, Twitter, Instagram, YouTube, Pinterest, Google+ and about a hundred more social networking sites… The choice is overwhelming and expanding by the day. Smart marketers and communications professionals know that establishing a social presence on the right platforms is crucial to successful social media that adds real value for business. But how do you make that choice? How do you determine the right social networks for your business or client?
The first step towards deciding which network to be active on is defining your target group – that’s Marketing 101. So, who is it that buys from you? Who is it that are you doing business with?
Once you’ve defined your audience, you need to get to know it – what is it that your customers like, do, talk about, where do they congregate online, how often, for what purposes? How do they make purchase decisions? To what extent are those decisions influenced by what people are saying, liking, sharing on social networks and on which platform exactly? Continue Reading »