Social media is booming! People spend 6.35 hours per month on Facebook; almost half of all Twitter users tweet at least once a day; there are more than 20 billion images shared on Instagram; more than two users sign up on LinkedIn every second; 100 hours of video are uploaded on YouTube per minute… No surprise social media is now the top activity on the Internet, with 60% of that time spent on mobile devices not desktops computers.
But how social are we really?
And by that I don’t mean how active we are on social media, but how is it that we use our social skills to facilitate interaction and build relationships with others?
As an avid social media user, I firmly believe that all these new channels have allowed us to broaden our palette of ways to communicate. They have given us more opportunities to connect with individuals from all over the world and exchange information, ideas and knowledge.
On the other hand, one could argue that we might be losing our sense for face-to-face interactions.
No matter how much technology advances (for example, the use of sound and video, or Google Glass, wearable technology, smart watches and other geeky stuff), there is one element that is still difficult to transmit or sense to a full extent via the Web.
That element is emotion. Or the touch of all our five senses. Continue Reading »